Web Design For Advertisers

If you market products, services or content online, one of the best ways to improve your results (traffic, sales leads, conversions) is to improve the experience of the people who visit your website. It may sound obvious, but the easier you make it for customers to find the products or information they’re looking for, the more likely they are to make transactions.

Set of guidelines to help you maximize the effectiveness of your website.

• General suggestions


• Including a call to action


• Making your site easy to navigate


• Simple page layouts


• Incorporating search on your site


• Writing for the Web


• The purchase process: browsing, buying, checkout


• Creating a search engine-friendly website


• What to avoid


• Provide alternative content for images

Reference : Yahoo! Search Marketing