Call To Action for Customers

The “call to action” is the primary action you want customers to take when they visit your web site. For example, if you want someone to add items to a shopping cart, or even just go deeper into your site to learn more, you might put “Add to cart” or “Learn More” buttons at the top of the page, in a place that stands out from other content.

• Focus on one primary action per screen. Don’t clutter too many products on one screen.


• Make the call to action button clearly visible.


• Make sure visitors can see the call to action button without having to scroll.Don’t bury the call to action under pages of information. If you have a lot of information, consider using a pop-up box with additional info or tabs to consolidate.