Make simple page layouts

Improve the user experience with a good layout that employs a clean visual design and straightforward text.

• Use a consistent layout. Define global and individual page templates.


• Use a clean visual design—don’t clutter a page with images.


• Use color and contrast to guide a user through the Web site.


• Use headings, lists and consistent structure to increase legibility.


• Make sure pages can be seen on lower resolution screens (800x600.


• Keep calls to action at the top of the page, so the user does not have to scroll to find them.